Marketing

his course explores methods applied to estimate market potential and to serve markets outside the United States; methods to serve these markets through branches, warehousing operations, international brokers and traders and foreign affiliates, adaptations to markets in countries with different cultural, political and economic characteristics, and reviews of the marketing and distribution methods of a selected number of U.S. and foreign companies.

Credits: 3

This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.

Credits: 3

This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.

Credits: 3

This course focuses on the process of logistics planning and implementation through case analyses and tests. Domestic and international issues such as transportation modes, warehousing, materials procurement, and flow, and customer service will be the primary emphasis of the course.
Prerequisite: Consent of the instructor

Credits: 3

This course examines current topics and problems in marketing. Intensive individual or group research is applied to the marketing issues facing management. r

Credits: 3