Marketing (Concentration)

Marketing is one of the key aspects in business. Marketing is the process that starts off the creation of a product or service and ends with the consumer purchase of the product or service. Marketing is a great career path for Advertising Sales Representative, Market Research Analyst, Marketing Coordinator and much more.

Why choose Marketing major?

The Department of Marketing offers:

Marketing Concentration: You should choose this degree if you plan on doing market research, advertising/promoting, public relations and sales for a career. When you decide to pick marketing for you major you will take some courses of:

• Principles of Marketing
• Consumer Behavior
• Social Media and Digital Marketing
• Personal Selling
• Retail Management
• Advertising
• Marketing Research

Find more information, including course description, on Major in Marketing

Find more information, including course description, on Minor in Marketing for Non-business Major

What will you learn?

As a marketing major, you will take required and elective courses in business and marketing. These courses will teach you to:

• How to develop effective marketing and communication strategies
• Identifying or creating a marketing strategy
• Identifying market segments
• Learn about data collection and analysis
• Learn how to network and work effectively with other professionals

What will you do?

Studying marketing opens doors to a variety careers that are important to different businesses and in today society marketing is a key component for a product and service.